Nobody asked me, but … (#10)
May 9th, 2008 Al KalterA newspaper ad caught my eye this morning. It was a full-page spread for Chrysler, guaranteeing for three years a gasoline price of $2.99 per gallon, if, of course, you purchase a new Chrysler car or truck. With the skyrocketing price of gas on everyone’s mind, this seems to be an attention-getting approach. Will it help sell some cars? Maybe yes, maybe no. The question that intrigued me, however, was how much this promotion is really worth. Let’s do the math.